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Dr Mahmoud El-Marsafawy
Dr Mahmoud El-Marsafawy
Qualifications:
Highly skilled pharmacist with a strong academic and professional foundation in Marketing and Strategic Management. He holds a Media MBA from the German University in Cairo (GUC), equipping him with advanced expertise in media, business strategy, and marketing management. Additionally, he serves as a lecturer at Pharos University, teaching Principles of Sales and Marketing in the Faculty of Pharmacy, sharing his knowledge with future professionals.
His career began at Andalusia Group for Medical Services, where he spent four years excelling in Advertising, Sales, and Marketing, successfully leading multiple projects. Driven by an entrepreneurial spirit, he co-founded four ventures within 28 months, including 40 Foad St Café, Quam for Training, Neon for Integrated Marketing Services, and Hogwarts for Education. Today, he serves as the CEO of Neon, a thriving marketing agency, while also contributing as a consultant for healthcare and business projects.

Specializations:
With a diverse background spanning pharmaceuticals, marketing, and business development, specializes in:
Marketing Strategy & Brand Development – Crafting data-driven campaigns for healthcare and commercial sectors.
Business Consulting – Advising hospitals (Global Hospital Project), clinics (Ouon Ophthalmology Center), and retail businesses (Amal Bazina Pharmacy, Enaya Cosmetics).
Entrepreneurship & Training – Co-founding and scaling startups while conducting workshops on marketing and sales strategies.
Social Entrepreneurship – Actively engaged in sustainable development projects, merging business acumen with community-driven initiatives.
Combining his pharmaceutical expertise with corporate leadership, he is dedicated to fostering growth—both in business and society—through innovation and education.
Dr.Mohamed Zidan
Dr.Mohamed Zidan
Qualifications:
Strategic Business & Marketing Consultant with over 10 years of cross-industry experience in healthcare, digital platforms, and business development.
Track record of leading integrated marketing strategies, launching new products, and driving digital transformation for startups and established companies in the MENA region.
MBA in Marketing (IBSS), Bachelor's in Pharmaceutical Science (Alexandria University), and certified in digital marketing, branding, and sales communication.
Over 300 hours of professional training delivered in marketing, branding, and soft skills development.
Experienced in managing marketing departments, client acquisition, sales enablement, and organizational growth.

Specializations:
Market research and competitive intelligence, customer segmentation, and brand positioning strategies.
Digital marketing, performance campaigns (SEO, PPC, email, content), and social media growth planning.
Go-to-market strategies, product launch planning, and cross-functional coordination for sales and marketing.
Healthcare marketing, pharmaceutical promotion, and institutional B2B client management.
Business development, market entry strategies, and partnership building in tech, education, and healthcare sectors.
Workshop facilitation, executive coaching, and soft skills training (sales, communication, customer experience).
Marketing automation, CRM utilization, funnel optimization, and performance reporting (KPIs, ROI analysis).
Strategic planning, budgeting, and leadership of high-performing marketing teams and consultants.
Dr.Marwa Abdelrassoul
Dr.Marwa Abdelrassoul
Qualifications:
Multilingual Healthcare Marketing Consultant and Academic Professional with 20+ years of diversified experience across international education programs, public-private healthcare partnerships, scientific research, and digital marketing.
Founder and Managing Partner of a healthcare consultancy firm with a focus on brand positioning, knowledge dissemination, and strategic marketing for health services.
Former senior executive and department head at Bibliotheca Alexandrina, leading international collaborations, program design, proposal writing, and science-based public outreach.
Academic credentials include a Master's in Clinical Pharmacy (Queen's University Belfast), Advanced Marketing Diploma, and Executive Management Training from Dubai.
Certified in Digital Marketing, Financial Management, Project Coordination, and E-Commerce Web Technologies (CIW Diploma).

Specializations:
Strategic planning, project lifecycle management, cross-functional team leadership, and multi-stakeholder coordination.
Marketing strategy development, brand awareness campaigns, and performance evaluation for healthcare institutions.
International collaboration, proposal writing, donor engagement, and grant/funding acquisition (TWAS, WHO, IDLO, etc.).
Scientific communication, knowledge management, and academic outreach in healthcare and pharmaceutical education.
Workshop and training development, capacity building, and knowledge transfer programs for researchers and professionals.
Digital marketing, content strategy, and program promotion using social media and e-learning platforms.
Policy advocacy, authorship guidelines, intellectual property training, and open-access publishing in higher education.
Multilingual communication and stakeholder engagement (Fluent in Arabic, English, French; Basic German proficiency).
Prof. Mohamed El-Masry
Prof. Mohamed El-Masry
Qualifications:
Transformational Business Executive Consultant and CxO with 18 years of global experience, including 10 years in counseling and directing complex projects for multinational firms like Alcatel-Lucent, Nokia, and Vodafone in ICT (2G-5G, IoT, SDWAN, etc.).
Extensive consulting expertise across industries such as Media, Pharmaceuticals, Real Estate, and Information Technology.
Proven track record of managing large-scale projects ($50M+ revenue, 200+ employees) and interfacing with C-level executives.
Advanced academic credentials: BSc in Electrical Engineering, PMP, CMI Level 7 Diploma, MBA, DBA in Strategic Management, and Certified Consultant Engineer.

Specializations:
Organizational analysis, KPI/OKR setting, balanced scorecards, and business process re-engineering (BPR).
Cost leadership, supply chain optimization, and digital transformation (ERP, RPA, TOGAF).
Agile transformation, business intelligence (Power BI, Power Apps, Power Automate), and executive training.
Strategic management, entrepreneurship, and innovation (Visiting Professor at Swiss School of Management).
High cognitive ability (135+ IQ) and strong leadership skills (situational leadership, emotional intelligence).